WebNov 1, 2024 · Coca-Cola said Monday it had acquired full ownership of sports drink brand Bodyarmor for $5.6 billion, positioning itself to compete for market dominance with Gatorade. The acquisition is Coke’s largest to date for a brand, topping its purchase of Costa Coffee for $5.1 billion in 2024. BODYARMOR is an American sports drink brand fully owned by The Coca-Cola Company. Products launched under brand include: Sports, Lyte Sports, Edge Sports, and SportWater. Mike Repole created the drink in 2011. In the summer of 2024, The Coca-Cola Company purchased a minority stake in the company to position BODYARMO…
Why Coke Acquired Sports Beverage Body Armor After Cutting …
WebFeb 19, 2024 · Alex Bitter. Feb 19, 2024, 2:00 PM. Aaron Doster/Reuters. Coca-Cola is taking a majority stake in sports beverage brand BodyArmor. It marks the soda giant's first acquisition since it cut brands ... WebBODYARMOR Performance Beverages Shop Coke Direct Home Shop Performance Beverages BODYARMOR 6 Items Sort By BODYARMOR Mamba Forever Strawberry … top model youtube
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WebNov 5, 2024 · Coca-Cola KO +0.7% is buying the remaining 70% of BodyArmor, the natural sports drink that is looking to dethrone Pepsi’s Gatorade. The $5.6 billion cash deal … WebFeb 22, 2024 · Coke purchased a minority stake in BodyArmor in August 2024. In early 2024 — about six months after the switch to the Coke distribution network — BodyArmor … WebBODYARMOR SportWater is the hydration choice for your active lifestyle. With an alkaline pH 9+ and proprietary electrolyte formula, BODYAMOR SportWater is the ultimate all … pine city public works